talking to your customers every day.
One of the
most effective ways to use radio is to present information or
entertainment that's targeted at the consumers you're trying to talk to.
Our content is custom-created to build relationships with specific
segments of the radio audience, and is designed to talk to those important
people every day. By associating your brand and a brief ad message with
our editorial or infotainment, these daily radio features build brand
awareness and loyalty.
Example 1. Since 1997,
we've been producing a daily one-minute feature called The Omnipoint
Business Minute. Carefully crafted to compliment the afternoon stock
market reports on all-news radio stations, it's a business-related feature
story written and delivered by award-winning reporter Peter
story attracts the attention of the listeners most prized by Omnipoint,
and "opens up" those listeners to a brief message about
Omnipoint's superior wireless phone service. By sponsoring the stock
report, we ensure marquee placement and an introductory sponsor billboard.
And we talk to them every day, usually at the same time.
Example 2. Last year,
French luxury goods maker S.T. Dupont expanded its marketing program for
its super-premium pens, and turned to Collins Media Services for the S.T.
DuPont Minute, featuring Ann Mahony. As an internationally recognized expert on handwriting, Ann gives insights into the traits revealed by the
writing of the famous--and regular people, too.
Example 3. Behind the
Wheel is a 60-second consumer-oriented car review, hosted by Peter B.
Collins. Each week, he gives a capsule review of new cars, based on his
test drives and his 34-point scorecard. This feature offers consumers
"news you can use" and is perfect for auto-related advertisers,
including auto brokers and websites.