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COLLINS MEDIA SERVICES creates
content....some video, mostly audio, all
digital...all with humans!
What kind of content? We've been doing radio
and TV spots for over 25 years, along with
audio and video programs for sales, training
and education. We
develop radio features and programs for
syndication. Our strong, effective short form
features include The Omnipoint Business
Minute, The VentureWire Minute (delivered
fresh daily), the S.T. DuPont Minute and
Behind the Wheel, the 60-second new car
review. We also develop long form radio talk
shows, like Street Soldiers (aimed at young
African-Americans) Conversations on the Coast,
an author interview show and Faith Matters, a
new live, interactive, interfaith talk show.
During the 2000 election campaign, we created
a precedent-setting series of live call-in
programs hosted by U.S. Senate candidate Tom
Campbell. We produced the show in three
different cities, and delivered the shows by
satellite to 45 radio stations in California.
What's all this content do? Our clients use
these sponsored features to build brand
equity and to deliver simple, powerful
calls-to-action--like `visit our website
at....` These programs are part of a new wave
of information-oriented, branded content,
that's been dubbed "Sustained Identity
Marketing." Instead of a high-frequency
blitz of as many as 200 spots per week in a
single market, Sustained
Identity Marketing programs are like
drip irrigation. Their messages are delivered
in an efficient, consistent manner to a
carefully targeted segment of the audience.
We deliver creative content and devise media
plans for new market innovators. We dream up
ideas, write scripts, find the right talent to
deliver them, record, then post produce a gem,
polished with all the latest digital tools,
and sweetened with that digital
doo-doo that charms listeners to stay
tuned. We work with our clients to deliver the
highest production values in a manner that effectively
communicates their message without
busting their budget. This is achieved through
our innovative media management service for
radio, cable TV, internet and the rabbit-ear
stations, too.
Let us put our stuff to work for you. While
you're already on our web site, send us an
e-mail to contact you, or give us a call. We
can help put your name or brand on the map.
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